One19 – Heroes
Alltech hosted One 19 – the Ideas Conference again in Lexington Kentucky in May 2019. For the main event at the conference we created a two minute animation to showcase the heroic challenges that farmers face everyday on their farms. We designed and created two main characters –Â ‘David’ and his robotic friend ‘Nestor’, who are challenged on different levels in a computer-game environment. Each level draws up new challenges that are represented by ‘Crom’ a large character who appears as a smoky presence in each scene.
Once our sketches and storyboards were signed-off we built and rigged the characters in 3D. The environments were built according to a particular style and the entire square in front of the conference centre of downtown Lexington was built for the final scene. The character of Crom needed to be a smoky shape-shifting type monster, so we used fumeFX to generate this effect. We worked closely with our friends in Lotus Media who acted as the production company. They shot some live-action of a farmer playing the game in a VR headset. We added in some GUI motion graphics over some of the interior-headset scenes.
All the animation and design was done in-house by our small but talented team. The David character can be seen on sketchfab here and we’ve created a show-and-tell that describes the process. We also created promotional sting for David and one for Nestor.