ONE Fine Day in Kentucky


After months of preparation, we’re delighted to say that the interactive digital experience “ONE Vision” opened on Sunday morning in Lexington, Kentucky.

Noho, in partnership with Lotus Media, created all content for this 10,000 sq. ft. experience. It includes huge cinema-like video projections, interactive touchscreens and react tables, an immersive video cave, a 360-degree video projection sphere, a debating chamber with six characters, and an ambient infinity walk.

Part of “ONE: The Alltech Ideas Conference”, ONE Vision showcases Alltech’s vision of the future, where technology and science have aligned to produce nutritious food for 9 billion people.

The experience previewed over the weekend to rave reviews and we’re delighted to say that visitor reaction since then has been fantastic.

For all the latest news, updates, videos and photos from the conference and ONE Vision experience, check out the hashtag ‪#‎ONEBigIdea‬ on Twitter and Instagram.