July 21st, 2010
Another month, another Noho adventure. This time to the wilds of the west, with a trip to the
Galway Film Fleadh. Needless to say, as is always the case in Galway it rained. However with four hours of short films to keep us entertained in the morning and a Filmboard reception for the evening, the only venturing that was required was the hop, skip and jump to the rowing club to soak up the real atmosphere of the fleadh. And needless to say, by the time we got to bed we were pretty soaked.
Fortunately for us, the four films we had an interest in found their way into the Saturday morning programme. After all there are only so many shorts one can watch over a single weekend. We discovered that it was four hours worth. After that no amount of rain could keep us in the theatre.
Overall, and we’re probably biased to be fair, we thought that the four films we were lucky enough to be involved with went down very well. Congratulations to Hugh and Claire (Crosswords), Gavin and Ruth (Cold Turkey), Hugh and Eimear (Corduroy) and Domhnall, Juliette, Dave and Ciaran (Noreen) for some excellently written, directed and produced short films. Special mention to Noreen which won the best short drama award. Niall Campion edited and created effects for this earlier in the year. Hopefully some of you will give us an excuse to return to the rain and the rowing club next year!
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June 24th, 2010
So we made it back from Shanghai in one piece, where we created and installed some AV content for the Irish pavilion at Expo 2010. We really enjoyed the experience, there was a lot of hard work and we tried our best to take in what we could of this amazing city. The Pavilion building itself, designed by Des Byrne in OPW, is amazing. It’s a beautiful design and is positioned ideally on the main thoroughfare beside Turkey and Germany and Iceland, of course. 10,000 people a day are moving through this pavilion, most of whom don’t know much or anything about Ireland, so it is a great showcase for the country. We learnt a lot working on this type of project and have ranked up some new ridiculous resolutions and formats (see previous blog). A great experience overall and a great chance to work and hang out with the good people of Martello Media.
Now that we are back we are about to launch the second edition of Medieval Dublin. It’s ready to go to press and check out here for the latest on the website. Dublinia launched their new exhibition which features some of the content from the DVDs. In other medieval news, John, Dara and myself are jumping on the iPhone app bandwagon and designing an app for the Medieval City Walls. It features content from the Medieval Dublin Project and will be our first foray into the App business. It’s looking good so far and we will keep you posted on how we get on.
The Innovation Dublin video is online now and we are hoping to do something special for this years festival. In the meantime, Dara, John and Brefni are working away on the website.
Nico Vermeulen is our favourite cameraman, and we are delighted to announce that he is now a resident in our basement where he has set up his Rostrum and Motion Control Rig. The Motion control rig is called a ‘penguin’ and is a very versatile piece of kit. We will post up some more detailed information on this in the next few weeks.
We’ve also completed work on the National Leprechaun Museum. We created high-resolution video content for a 4 minute sequence on Ireland’s mythical landscape which was designed to project on a circular centre-piece of a relief map of Ireland made in maple wood. Our cosmic designer Dara, designed and animated the entire sequence. We also provided visuals for the ‘Bronze Room’ which is a 4-projector-360degree-moving panoramic projecting onto a copper surface. Again the subject matter was Irish Mythology and Folklore, and once again Dara (a true Fairy) designed and produced this piece with the help of some 3D. There is also a wishing well with interactive watery simulations (created by magic John) that will be installed over the summer.
We’ve a few projects on-going at the moment, that are interfering with the world cup, and we will post some more on them, when they finish.
Talk soon……. C’mon Spain……
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April 15th, 2010
We are off to Shanghai today, or possibly tomorrow, depending on volcanos. We must have angered the Gods in some way.
We have been commissioned by Martello Media to create and install content for the Irish Pavillion in the World Expo in Shanghai. It’s a great opportunity for us and we will be updating this Blog with bits and pieces, while we are there. We have created some great looking content that will be spread across 3 main installations within the Pavilion.
The Atlantic Light corridor features a 6 projector-long looping video projection on the floor. The projection mixes CG elements such as flowing grass and raindrops with live-action of gushing rivers shot on a Red camera. The picture below shows Klemens checking out his work projecting on the floor in the office. The projection in the exhibition will be 30X2.6 metres. We learnt a lot in terms of creating content for a particular scale, context and technical specification. We are also triggering an LED light display to go with the video and John Lynch will blog about this, no doubt, in the next week or so.
Klemens admires his handiwork
In the urban-vistas area we created a 3 projector wide video that gives a flavour of what an Irish city is all about. We mixed content from the MyCity exhibition, the Medieval Dublin project, and new timelapse shots of Cork. We also used the wooden CG model we have of Dublin and rendered it in high resolution 4:1 widescreen. TrinityHaus, a research group in Trinity, supplied us with information to create a vision of a sustainable Dublin in the future (thanks to Emma and her team). Similarly, the Metropolis project from the GV2 guys in Trinity college, gave us some great renders of their amazing CG environments of Trinity, complete with students hanging around and posing on campus. Kila (Bail O Dhia ar an obair) supplied the music and we hope the visuals show off our cities in their best light.
The largest of the installations is a 6 projector corridor which gives the viewer a taste of everything they have seen so far in the show. As the content floats towards us it is mirrored on the floor to give depth and a feeling of infinity to the work. It is interspersed with full high resolution (4K) video, which was shot especially for the piece. Jammily (is this a word?) we got access to Croke Park to shoot Ireland beating Wales in rugby. Niall C, Danielle and Nico setup behind the goalposts with a Red camera shooting at full 4K. (Glenn McQuaid, esteemed horror director, FX artist and massive rugby fan, reckoned the guys needed a hand and came along to help out). We also got out and about in Newgrange and other locations. Again we had to shoot and design for a specific scale and context, so it keeps things interesting. The high resolution 8:1 video is immense and we cant wait to see it installed.
We will get some pics up as soon as we can, once we get on site and start to install. Now we sit and wait for the volcano ash to pass, so we can get on a flight…………
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January 19th, 2010
It’s nearly a year since Noho Limited was established and so far, we have had a busy and exciting year. We’ve done some great work already and look forward to further interesting projects over the coming months.
The beginning of 2009, saw us delivering the RTE News Backgrounds (See more in our case studies section) whilst painting our new office, borrowing furniture (thanks Puca), and setting up machines and people, and of course, getting to know the locals (Peter’s Pub).
Niall and Danielle pretend they are newsworthy
MyCity (see the case studies section) was a major concern for us over the year. We are delighted with the result and proud of our achievement; 42 Films, a 3d model of Dublin, an interactive floor, a timeline Dublin kiosk and a hurried install to get it ready for the Innovation Dublin festival. We will blog about some of our own innovations in this project when we get a chance.
Medieval Dublin (the General Edition) was also an ongoing project throughout the year and we will be delivering the new version in the next couple of months. The project was very well received at a conference in Seville in June and at an exhibition in Italy in November. It now has international recognition as an innovative and original project. Have a look at the website www.medievaldublin.ie or check out our Christmas Card from us at www.medievaldublin.ie/xmas. The card was a silverlight project and John Lynch has a blog at www.john-lynch.org that goes through some of the process.
Other work included some effects work on Corduroy, a short film for Hugh O’Connor, a GAA promo for RTE, a promo for RedBee Media on GOLD, 4 character-driven Spar Ads, and various bits and pieces to keep us on our toes. In December and January of this year we delivered a DVD and website for the Draft Development Plan for DCC. Check out the nice work at www.dublincitydevelopmentplan.ie.
As always, we worked closely with Breffni in Silver City and he managed to get married along the way, whilst finishing Innovation Dublin and MyCity.
This Blog will be devoted to us showing off the great and wonderful things we do in the office in Noho. Over the coming months we’ll be blogging about different aspects of the projects we are working on, so let the waffle begin…….
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